The Value of Great Editing
“A film is written three times – first in the screenplay, next in production, and finally in the edit”
– old Hollywood aphorism
– old Hollywood aphorism
Editing is a language.
It’s not just music, transitions, and flashy effects thrown onto video footage. A great edit helps people connect with what they’re watching. At the highest level, great editing allows the viewer to get lost; to let go of all sense of time and outside worries.
In a world of endless video content and ever-increasing competition, the difference between great and merely good can also mean vastly more views, subscribers, and sales.
Greatness is not merely a result of editing; a compelling topic, killer title and thumbnail, and truly interesting source material are all requirements.
Without great editing, though, significant effort (and money spent) in the rest of the process can all go to waste. Great editing is an investment.
Extra attention to editing helped push this software-tutorial video to over 420,000 views in under a month, garnering more than 11,000 new subscribers for the channel and over $2,300 in AdSense revenue alone. (This screenshot is of a YouTube channel that I do not own or work for)
Great editing can take many forms. Sometimes, all it requires is a few cuts in the exact right places. There are situations in which the editing should be felt rather than seen.
At other times, a bit of flexing in the edit bay can truly elevate a video. Motion graphics, sound effects, a cut timed perfectly with the music – used in the right situations, these techniques can make a video truly memorable; even worthy of multiple re-watches.
Knowing when to bring editing to the forefront and when to make it a silent background player requires experience and, above all, taste.
Great editing must also account for context.
Who is watching? Where and when do they watch? What device do they use?
And what are the goals of the creator?
💰 To drive sales?
📈 Go viral?
❤️ Change hearts and minds?
🎨 Produce high art?
When you work with me, you’re not paying for technical expertise or all the cool sound effects libraries I own. Those are just extra benefits that come as part of the package.
I'm not just a video editor; I'm a partner in your digital journey. Armed with knowledge in digital marketing, a keen understanding of social media dynamics, and a passion for cinema, I go beyond the cut to provide honest feedback and strategic insights. It's not merely about delivering edited videos; it's about empowering clients to flourish and scale their businesses.
What you are paying for is a partnership focused on nurturing your growth for your journey**.** These are the main things I offer, along with quick turnarounds and excellent communication.
I also deliver results that are far better than what you’ll get when you pay average rates.
I'll edit just the way you imagine the video in your head.
Quite simply I love what I do and I’d love to help you.
Thank you!